# insights/

On taking the manual hours out of campaign operations, written for the people who run agencies, not for engineers. We opened this journal in July 2026 with the pieces we found ourselves explaining in every conversation; new notes land as we write them.

3 July 2026 [the case for nano and micro influencer campaigns](nano-micro-influencer-campaigns.md) Nano influencer marketing wins on engagement and loses on coordination: the honest maths behind why 80-creator plans get flattened to 15, and the fix. 3 July 2026 [influencer outreach that doesn't eat your week](influencer-outreach.md) Influencer outreach is a chasing problem, not a writing problem. Where the hours really go, a template to adapt, and which parts you can automate. 3 July 2026 [influencer marketing ROI: how to measure it and what to report](influencer-marketing-roi.md) How to measure the ROI of influencer marketing honestly: KPIs that match the goal, the costs everyone forgets to count, and what belongs in the client report. 3 July 2026 [how to write an influencer brief creators actually follow](influencer-brief-template.md) An influencer brief template built for agency workflows: seven sections, a worked example, and the two-layer split that stops briefing hours leaking. 3 July 2026 [how to vet influencers before a campaign goes wrong](how-to-vet-influencers.md) A practical influencer vetting checklist: audience quality, engagement authenticity, brand safety and past brand conflicts, before the client calls. 3 July 2026 [what does an AI PR agency actually do?](ai-pr-agency.md) AI PR agency can mean three different things. Which one matters if you run a 10–80 person PR or influencer firm, and how to vet anyone selling it. 2 July 2026 [why agency AI projects plateau within weeks](why-agency-ai-projects-plateau.md) Agencies try ChatGPT, get a wow moment, then output goes generic and usage dies. The cause is structural: the AI has no memory of your agency. 2 July 2026 [who should own your agency's AI stack?](who-owns-your-agency-ai-stack.md) Before signing any AI contract, ask: if we stop paying, what still works? Renting vs owning your stack, plus six questions for any vendor. 2 July 2026 [the 10-hours-per-creator problem](10-hours-per-creator.md) Where the ten hours per creator really goes, how it compounds to 1,500 hours a year, and why fee pressure turns it into a margin problem.

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